In the 2024/25 marketing year, Morocco asserted itself as a formidable player in the European sweet corn market. Exports reached 21,800 tons, surpassing the 20,000-ton milestone for the first time and generating over USD 20 million in revenue, according to EastFruit and Global Trade Tracker via Morocco’s Office des Changes. Beyond the headline figures lies a narrative of strategic agility, market foresight, and the subtle recalibration of regional trade flows.