Sona Masoori rice has carved a distinct commercial niche in the global rice trade which is separate from both high-end aromatic varieties like Basmati and cost-efficient long-grain alternatives like IR64. This special variety of rice finds its nice relevance in international procurement cycles for institutional kitchens, ethnic food brands, and specialty grocers just like other rice varieties. It's known for its light texture, medium grain size, and low starch content.