In response to evolving global trade dynamics, the United States has implemented reciprocal tariffs on various agricultural imports. This policy adjustment, designed to support domestic producers, is prompting businesses across the agro-import value chain—importers, distributors, and food processors—to reassess their sourcing strategies. While the move introduces cost-related complexities, it also creates space to explore new and complementary trade relationships that could strengthen supply chain resilience. All nations will be subject to at least a 10% baseline tariff going forward and remaining reciprocal tariffs that varies country wise.
The U.S. agro-import market plays a vital role in ensuring food security, complementing local production with a broad spectrum of products such as rice, wheat, pulses, edible oils, and spices. With traditional supply routes now affected by tariff structures, industry stakeholders are well-positioned to compare current sourcing partners with emerging ones offering competitive advantages.
Tradologie.com as a leading b2b global agro trade platform presents you with this in-depth newsletter on how things are unfolding and probable procurement options for the US.
Rice continues to be a major imported staple, reaching 1.3 million tons in 2023—about 25% of total U.S. consumption. Basmati from India and Pakistan, along with Jasmine rice from Thailand and Vietnam, remain dominant, contributing over 60% of import volumes. However, new tariffs—36% for Thailand, 46% for Vietnam, and 29% for Pakistan—are impacting cost dynamics.
India retains its importance despite tariff considerations of 26%, given its established reliability and market familiarity. However, Brazil, the largest rice producer in the Western Hemisphere, is emerging as a practical supplementary source. Its lower reciprocal tariffs of 10% and geographic proximity position it as a promising regional partner, especially for long-grain milled rice. This diversification not only manages tariff exposure but also addresses logistical challenges in an increasingly complex supply environment. Italy also emerges as a convenient rice exporter with a 10% tariff on EU.
Wheat imports—averaging 2.3 million metric tons annually over the past decade—support regional and quality-specific needs, even as the U.S. ranks among the top five global wheat producers.
Canada, already a leading partner, remains indispensable due to tariff-free access under the U.S.-Mexico-Canada Agreement (USMCA). This relationship continues to offer stability amid changing global conditions. While Australia and Argentina remain viable, they operate in more competitive global environments and face tariff constraints. As such, continuing to rely on Canada, while remaining open to select supplementary sources, provides both consistency and flexibility.
In Fiscal Year 2025, Mexico supplied 64,416 metric tons of raw sugar, while Brazil contributed 98,212 metric tons within its 155,993-ton TRQ allocation. Mexico’s longstanding presence offers familiarity, but Brazil’s lower 10% reciprocal tariff and vast production capacity underscore its growing strategic value.
Australia, with comparable tariff levels and $1.49 billion in exports last year, also presents diversification potential. Its current trade volume with the U.S., valued at $85.1 million in 2023, shows room to grow. As Asian suppliers face higher trade barriers, Brazil and Australia stand out as strong complements to established supply lines.
The U.S. pulse market imported 328 million pounds in 2022/23, heavily reliant on Canada (over 25%) thanks to its tariff-free status under USMCA. Nicaragua (16%), India (13%), Mexico (9%), and Peru (8%) round out the top contributors.
Canada is expected to remain a cornerstone supplier. However, countries like Nicaragua—despite an 18% tariff—continue to be competitive and logistically favorable. Mexico’s proximity and trade benefits make it a dependable choice. While India is a key global player, its current tariff scenario prompts businesses to prioritize closer, cost-effective sources to maintain price stability and delivery timelines.
The $11 billion U.S. vegetable oil import market leans heavily on Canada (96% of canola oil), Indonesia (82% of palm oil), and the EU (78% of olive oil). Canada’s position remains strong and secure under USMCA, ensuring stable canola oil flows.
Argentina, with a 10% tariff, presents a compelling case for soybean and sunflower oil. As Ukraine stabilizes, it may reclaim a more active role in sunflower oil exports at similarly favorable tariff levels. Given current tariff headwinds from Indonesia and Malaysia (over 30%), buyers may explore regional or niche alternatives to manage rising costs while maintaining supply diversity.
In 2023, dried fruit imports included significant volumes from Turkey ($83.9 million), Egypt ($70.2 million), Chile ($52 million), and China ($47.3 million). China’s 34% tariff, however, is driving importers to consider options like Uzbekistan and Iran, which offer similar quality products at lower tariffs (10%).
Nigeria’s potential in cashew exports—supported by a moderate 14% tariff—adds another dimension to diversification. While traditional suppliers remain relevant, exploring these alternative origins helps mitigate regional risk and ensures pricing competitiveness.
India has long been the go-to origin for a wide range of spices. However, tariff variations are encouraging a more nuanced approach. For instance, Guatemala’s $368.8 million cardamom trade—at just a 10% tariff—offers a premium yet competitive edge. Similarly, Morocco and Ethiopia offer coriander at favorable rates, while Brazil’s $269 million black pepper exports expand viable options.
Turkey and Egypt are reliable sources for cumin, and Indonesian turmeric complements India’s offerings. Chili peppers continue to pose sourcing challenges, particularly from high-tariff markets like China (34%), but a blend of established and alternative suppliers can maintain both quality and cost control.
Tradologie as a leading platform for B2b agro trade can be the key facilitator for the US to explore the new markets to diversify the agro procurements. It’s the leading business development tool that simplifies the process of connecting with genuine global buyers and sellers globally.
The current tariff landscape presents more of a recalibration than a reset for U.S. agro-importers. Rather than replacing long standing partners, the opportunity lies in broadening the supplier base—deepening ties with consistent performers like Canada and Mexico, while integrating value-driven alternatives such as Brazil, Australia, and Uzbekistan.
This measured diversification reduces risk, improves agility, and helps control costs amid geopolitical and logistical uncertainties. By taking a balanced, data-driven approach and working alongside trade associations and policymakers, U.S. businesses can build a supply chain that is not only cost-effective—but also strategically sustainable in the long run.